Digital Heritage 2018 3rd International Congress & Expo
avatar for Michelangelo, Italia,Toscana-Carrara Tuscany is not only a charming place to stay, it’s also one of the cradles where we

Michelangelo, Italia,Toscana-Carrara Tuscany is not only a charming place to stay, it’s also one of the cradles where we

Booth Michelangelo, Italia
Michelangelo, Italia,Toscana-Carrara Tuscany is not only a charming place to stay, it’s also one of the cradles where western culture happily grew
by Perla Gianni FalvoGiovanni Valeri ManeraEnzo D’annibale and Bruno Fanini

Etruscans and Romans have inhabited this territory leaving their testimonies. Humanism with the rediscovery of the Classics, and the Renaissance made it famous by leaving an indelible mark on western culture. Starting from these bases the paradigm of the centrality of the human being gave a new impulse to Science and Art, transforming its vision. 

At the time, Raffaello, Botticelli, Leonardo and Michelangelo would meet in Tuscany. Giorgio Vasari, a Tuscan, writes the first modern work of artistic historiography, "Lives of the most excellent Italian painters and sculptors architects from Cimabue to our times " and uses for the first time the term Renaissance to define that artistic cycle, which, having established itself through Masaccio, Donatello and Brunelleschi reached its peak with Michelangelo , celebrated as the greatest intellect of his time, artist-genius capable of rivaling the ancients surpassing them, the culmination of Renaissance civilization. 

Michelangelo, born and raised in Tuscany, educated at the neo-Platonic court of Lorenzo il Magnifico , went personally to choose the blocks for his sculptures in Carrara, where the marble , extracted from the quarries of the Apuan Alps is recognized as one of the most valuable in the world. All the great artists who were his contemporaries aspired to using Tuscan marble, including those in the following ages and up to the present day. Artists from all over the world reach Carrara to create their most important works, where technicians of the highest caliber, have created an international district of laboratories, endowed with typically Italian craftsmanship and ingenuity including advanced technologies. 

In November 1497 Michelangelo went to Carrara to choose the Pietà marble. A masterpiece that condenses the sense of the past and of the future: the Madonna holds the body of Christ in her lap as if he was a sleeping child, and she is as young as when he was a child. The gesture of the hand offers to the beholder the events performed, transcending human piety. 

The marble used to make the monumental sepulcher of Pope Julius II comes from this territory too, a synthesis of architecture and sculpture, an expression of temporal power and spiritual sublimation, with the famous Moses at the center of the composition . 

Art, philosophy, spirituality, Western culture growth, Italian know-how, set in a territory known throughout the world for its beauty, are offered to visitors in the installation Michelangelo, Italia, Toscana-Carrara. The different themes are presented on different levels of reading that intersect, offering, through this exemplary story, multiple possibilities for reflection on the meaning and skills of the mind, fundamental issues that unite every human being. 
This condensation of our artistic and cultural history is proposed in an immersive and experiential manner, which being configured on the Renaissance notion of the centrality of the human being, places visitors at the centre while the events take place around them. 

New technologies at the service of knowledge, are renewing the paradigm of cognitive sciences , neuroscientists and psychophysiologists are now able to detect the effects of aesthetic perception in our brain and in our body. The design of the exhibition dedicated to Michelangelo, Italia, Toscana-Carrara, is supported by the recent scientific production dedicated to aesthetic fruition, so as to encourage that special profound experience. 

Visitors are invited in a research projects in the field of cultural heritage perception, trying to qualitatively and quantitatively analyze the response of the human cognitive system when immersed in aesthetics perception amplified with multimedia technologies . There are two different fruition modes: a standard mode where visitors can enter freely the designed space (within safe limits) and a research dedicated mode with a limited amount of users (up to 4) admitted in the space where their behaviours and attitudes are analysed together with physical parameters such as body temperature, blood pressure and qualitative parameters before and after the experience. 
We have undertaken several research projects in the field of cultural heritage perception, over the years, with the objective of learning how best to design installations utilizing multimedia technologies in museums and cultural heritage sites. 

The exterior of the pavilion looks like a block of Carrara marble with four entrances, the interior being mirrored surfaces multiplies the strength of the images that are projected onto four large screens. 
The films present historical and contemporary images of the Tuscan territory, allowing you to enter the spectacular marble quarries and follow the workings of the precious material up to the art workshops that lead us back to Michelangelo and his masterpieces. The territory, the marble and its workings, act as a narrative thread for a perceptive experience that culminates in Art. 

The installation’s path develops like a zoom towards a fractal to which you get closer and closer: from the bird's eye view of the whole phenomenon represented by the geographical place and its magnificent life in time, narrated in its different aspects with historical and contemporary images of the Tuscan territory and of the spectacular marble quarries, filmed with the processing of blocks and statues, up to the details of Michelangelo's sculptures for a progressive immersion in the splendid details of the Pietà and the Moses. Michelangelo, Italia, Toscana-Carrara is at the service of visitors by proposing a cognitive journey that starts from a beautiful and emblematic story to arrive at themselves and at the meaning of their own life, which is part of humanity. 

Since their appearance on this planet, human beings have created artistic expression as a condensation of their own identity, and Art trains people to go beyond the immediate data of comedy and human tragedy, towards the dimension that generates and sustains them: the meaning of life itself. Works of art activate a perceptual phenomenon, which allows the viewer to relate to the fundamental themes of life, with that sort of deep essence that leaves you breathless and is difficult to verbalize. Beauty breaks through the incessant succession of our thoughts in constant motion between the past and the future, offering us the opportunity to savour the present, thus being in the now. When the contact between a work of art and ourselves takes place, something acts within us, art allows us to feel alive, partakers of the greatness and the mystery of what exists.